Custom Made by Mike

"So why do I want to buy a custom fishing rod?"








Well. If you spend a ton of dough on your new fancy 2 speed reel, you might as was well match up your new spendy reel with a custom made fishing rod. Drop all of that Jack on a High Speed Wahoo rig filled with Spectra and put it on a rod off the rack? Are you kidding me????

With a custom rod made by Mike, you pick out a stick, match it with a nice set of guides and reel seat (or not), and color it up with a thread design that shows off your style. Some get a little macho, and some take it on the light side. Whatever floats your boat, you get the opportunity to fish a rod that was designed by you.

Mike Naoe is a native to Southern California. Life in the fishing industry began working on the 1/2 day Matt Walsh out of LA Harbor. Working on a number of boats as a deckhand in the LA San Pedro area, he then made a move on land and wrapped rods for the Famous Yo Yoshida of Yo's Fishing Tackle. Mike then took his talent to WLA to Bob's Sporting Goods working under another master rod builder Dick Tamiya. After several years of working together, Mike took over the shop from Dick returning back to his roots of West LA. His work experience with Yo and Dick has made Mike one of the best rod builders in the 310 area code. His rod perform, and they look awesome. He is passionate about his work and stands behind it 100%.

Mike lives in LA and is married to his beautiful wife Jamie, with two firecracker daughters Baby Zoe and Big Sister Mikalah.



Mike has continued the tradition turning out his work. Just true art with his designs and colors. Fade Wraps. Simple Double Wrap. Triple Wrap. Diamond Wrap. Fish Wrap. American Flag. Swirl Wrap. Box Fade. Barber Pole. Chevron. Purple Fade?

Todd Allen
BSG Apprentice


"So what is your favorite rod Mike?"

"I like to jigfish. Calstars. Long Rods. I will always toss a plug with an SD Special. We created that rod several years back in the shop with some of the old timers. A pretty favorite jigrod with the regulars and some of the overnight and long range deckhands down in San Diego and LA Harbor.


Now I like the new CalStar GG90, the composite glass/graphite blank. We debuted the rod at the Fred Hall Long Beach Show. Similar to the the Graphiter Series, the two materials are now blended together as one material source for the blank. Super light. I like to use a Sminano Trinidad 30 backed with 65 spectra topped off with 40 lb. Great for tossing the Salas 7x and Benitos or Cedros for the surface yellow action. Coooooooooooool stuff. Simple Black on Black Double Wrap with Perfection Guides. Simple Old School Deckhand Special Unit. The Daily Driver.

If Trulines turn you on, Mike has a nice selection. Here is a sample.


When you come into the shop, Mike will custom build the rod to your specs. Each stick is made specifically for the angler. He asks each customer what type of fishing the stick will be for and he will make some suggestions off his menu. Just like a set of Golf Clubs, each situation requires a different club...rod (dough).

Mike now carries the BlackWater Spectra and FloroCarbon Line. The offshore season is now officially underway. Time to get the new gimick for the 07 offshore season. This stuff is really nice. A must for a fall 5 day trip to Guadalupe Island. White Sharks can't see the stuff....


So if you like to fish: 100 lb Ahi at Lupie, Cow Tuna on the Lower Banks, Perch on the beach, or Calicos at the islands, Mike can custom build a rod for you.

Think about this next time you make a reel puchase? "So how much was that reel I just bought for the 16 day?"

Next time you are in WLA, stop by the shop and check it out.

Custom Rods Made in West LA since 1966

Keeping you in the Know....Out

World Record WhiteSeabass - 93.4 Pound Monster

Hokie Smokes SportsFans

A late report from a weeks ago
A 93.8 lbs White Seabass was speared off of County Line last week by Bill Ernz

You got to wonder if there is a 100 pounder out there
Check out the story below

Congrats Bill


I am OUT.....Later



LA FATHOMIERS,

On behalf of the LA FATHOMIER'S Board and the Fathomiers members we
would like to Congratulate LA FATHOMIER member Bill Ernz in raising the
bar for a new Pending IUSA World Record for WSB and the LARGEST WHITE
SEA BASS EVER RECORDED with a 93.4 pounds.

Bill Ernz also breaks the WSB ALLTIME FATHOMIER RECORD, and also his
fish is the Largest California Game fish in 2007.

Bill we are very proud and happy for your achievement.

A Fish of a lifetime! and it couldn't have happened to a nicer guy! A
great reward for all your years of hard work Bill!

Erik Banados
LA FATHOMIERS Board Member


A note from Bill

Hi guys,
Thanks for all your kind works. Here is the forwarded email from
Larry Carter with the official weigh in of 93.4 pounds. I have some of
my pictures coming out of the water at Norman 'Malabama's fish camp at
County Line and at home. I just made two dives yesterday. I anchored
up and dove to the inside of the best point and on the second dive I saw
two huge monsters and the one in front was the biggest. I settled for
the smaller but made a shot through the pectorial and toggled in the
gills. I ran half way to the bottom but I horsed it to the surface and
it just kept getting bigger. It took a while to get it in my Moulder
board. But after 10 minutes on the spot I was paddling in. What a
lucky day! Most of you guys have guns bigger than mine and any one of
you could have made that shot. Just put the time in the water, enjoy
the beautiful surroundings and the ocean will open up to you. Safe
diving,

Bill


A message from Fellow Freediver Rob Stewart

Congratulations Bill! What a beautiful fish. I am sure glad to see a
great champion and life long diver like you get the new world record. I
had been thinking for the last month that this may be the year for
Skip's record to fall since there are so many schools of very large fish
being sighted along the coast and at several of the islands too. Your
fish is a true monster for the species. Skip's 80 pound record lasted
for 13 years and he had only beat the previous record by a few pounds.
It will be interesting to see how long your record last. We, who are
over 50, may not live long enough to see this record fall but I do
believe there are 100 pound WSB out there and perhaps one will be taken
in our lifetime. You now have the fish to beat and rest assured, all
the game fish divers in California and Northern Mexico will be doing
their best to hunt down an even bigger fish but most likely, we'll only
see them in our dreams. Congratulations to you. You have proven once
again that you are a great champion and one of the greatest divers in
our sport. The best thing in my opinion is that you are one of the
nicest guys in our sport too. Skip is a very close friend of mine and
my favorite dive partner so I am sad to see his record fall but if it
had to fall, I am sure pleased it went to a diver as deserving as you
are.
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